Path to the End of Your Night
Mcdonald’s
Insight: People often visit quick-service restaurants late at night after socializing.
Creative Big Idea: Use the McDonald's arches as the consumers' path to the end of their night.
Art Directors: Marlana Bianchi, Lara Molinari
Copywriter: Brooke Hirsch
Outdoor Snapchat Filter
When you open Snapchat, the app will use geolocation to locate the closest McDonald's to you, creating their signature arch to guide you there.
Snapchat QR Code and Filter
People in the bar will take a mirror selfie in the bathroom and their phone will automatically scan the QR at the bottom of the mirror giving them the option to open Snapchat to view the Snapchat filter.
Outdoor Black Light Paint
Use black light paint to draw a path from a bar to the nearest Mcdonald's.
Outdoor Projection
Use projectors to trace a path from a bar to the nearest McDonald's.
Outdoor Drone Light Show
Use drones to trace a path in the sky from a bar to the nearest McDonald's.
