Power Up

NotHangover

One Show Young Ones Brief: Create a launch campaign for NotHangover to be deployed in the US that will create PR and social media buzz.​​​​​​​

Insight: People don’t like the feeling of being hungover.

Creative Big Idea: With NotHangover you feel like you have superpowers the day after drinking instead of being hungover.

Art Directors: Marlana Bianchi, Lara Molinari

Copywriter: Jack Levin

Awards: Ads of the World 2023

Launching a New Product: NotHangover

To launch NotHangover we created NotHangover: Power Up.
By partnering with Call of Duty: Warzone, we are showing gamers just how powerful NotHangover can make you feel.

NotHangover Call of Duty: Warzone Characters

We created three Call of Duty: Warzone characters based on the NotHangover flavor names (Stayed in Vegas, Headache Shield, and Back from the Dead) that have special power boosts to portray the benefits of taking NotHangover.

Call of Duty: Warzone

The characters are placed in the Warzone in-game map, and players can go find them by using the icons on the map. Once they do, they can click on them to see their attributes. They can then select the character to obtain the character’s likeness, weapons, and power-ups.

Victory!

Once a player wins with a NotHangover character, a branded victory screen will be shown introducing the product and providing a unique coupon code for a free bottle of NotHangover.