Break the Sound Barrier

Spotify - Cannes Future Lion Grand Prix 2024

Cannes Future Lions Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Insight: Music is not an inclusive hobby, as music-sharing platforms do not have features that cater to the deaf community.

Creative Big Idea: Make music streaming accessible to the full spectrum of hearing. 

Art Director: Marlana Bianchi

Copywriter: Molly Egan

Awards: 2024 Cannes Future Lions Grand Prix, New York Festival Bronze & Finalist

Articles: Ad Age Ad Week, Adobo, AKQA, Campaign Brief, Campaign Live, Communication Arts, LBB, Mumbrella, Propmark, Spotify